Kim Kardashian West is not only a social media queen but also a beauty inventer influencing big beauty trends like contour. On 21st June, she launched her first KKW Beauty line with four different shades of Creme Contour & Highlight Kits within the range. Each kit contains one dual-ended contour stick, one dual-ended highlighter with a matte and shimmer highlight, and one dual-ended blending brush.
With the help of her makeup artist Mario Dedivanovic, she has mastered the art of contouring and even A-list celebrities turn to her for inspiration tips like when Golden Globe-nominated actress Jessica Chastain needed to master a chiseled contour for a movie role as 'Molly Bloom' in her upcoming film Molly’s Game, she turned to the contour queen herself, Kim Kardashian West. for some inspiration. She said that her character about a woman's struggle for success in a man's dominated world resembled the famous Kardashian-Jenner family. She told the W magazine,“I thought about what women have to become in order to find power in a society where men are making all of the rules,” she said. “I was like, ‘Oh, my gosh — the Kardashians are an incredible example of women who have their own sense of entrepreneurial power.”
Charlotte Miskell invented her own Kim Kardashian-style contour make-up to create the famous star look. She said, "I had wanted a cream contour kit to recreate Kim’s look on myself." Even most you-tube stars like Patrick Starrr, Desi Perkins, Nina Vee, Jaclyn Hill, Reuben De Maid get inspiration from the contour queen.
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