Kim Kardashian West introduces a new beauty competition reality show 'Glam Masters'.

Kim Kardashian West. is one of the most influential people in the world and a pop culture phenomenon with an influential online and social media presence of over millions of followers on Twitter and Instagram. She has launched a variety of products to her name, including the successful 2014 mobile game Kim Kardashian: Hollywood, 2015 photo book Selfish, a beauty brand KKW Beauty selling out her makeup and fragrance within days of their launch and her marriage to rapper Kanye West with two children North West, Saint West and expecting a third child via surrogate also received significant media coverage. The 37-year-old businesswoman has, in fact, earned her title of the most celebrated celebrity turned business mogul and as a master of beauty with the makeup artist, Mario Dedivanonic by her side, making contouring among other trends popular practices for the makeup industry. 

Now, she is set to combine her entrepreneurship, beauty influence and products to create a new reality series Glam Masters set to air on February 28th, 2018 on Lifetime. The series is an eight-episode show that will put beauty influencers through all kinds of challenges and answer all questions regarding beauty. Each episode will show four beauty bloggers going head-to-head to prove that they have everything it takes to be the next big makeup star in the industry. Kim Kardashian West will be the executive producer alongside Diana Madison, a blogger, TV personality and a producer of her weekly talk show, Low Down with Diana Madison, which airs on YouTube, AOL ON, Amazon among other platforms.  

Glam Masters will be hosted by “Orange is the New Black” star, Laverne Cox who is an influential advocate for the LGBTQ community encouraging self-love among her followers.

The show will feature these beauty experts with over a million followers on Instagram Mario Dedivanovic, Kandee Johnson, and Zanna Roberts Rassi as judges for the competition. Mario Dedivanovic has worked with the famous reality star since 2008 and the duo has changed the makeup industry forever. He is also known for his Master Class, an IRL makeup tutorial that began with just 20 attendees and, now attracts millions. Kandee Johnson is an influencer in the digital beauty industry known for her blue hair, bright lipstick, and a fun personality not afraid to set her own crazy trends, attracting bold beauty lovers from all over the world.  Zanna Roberts Rassi is an E! News fashion correspondent with a killer taste and a British accent that influences the beauty industry. 

If you're a makeup artist, beauty blogger or even an enthusiast, you can apply to be a guest on the show. Kim Kardashian unveiled the details of the show and a trailer on social media.

She posted this on her Instagram and Twitter,“So excited to announce the premiere date, host, and judges for #GlamMasters – the new beauty competition series I’m executive producing. Tune in to @lifetimetv on Feb 28!” “I’m such a beauty junkie, and I’m fascinated by how artists can transform someone’s look with makeup and couldn’t be more ecstatic for them to show what they can do."

Her makeup artist Mario also shared on his Instagram account,“OMGG I’m so excited to share this new beauty competition series finally!! #GlamMasters premieres on @lifetimetv on Feb 28th! I went into this project feeling unsure, a bit scared and not knowing what to expect and the whole experience became one of the highlights of my career. So emotional, so raw and so real. I can’t wait for you all to watch this! The grand prize is life-changing. If you like Makeup and beauty this is going to be your favorite show."